How To Add Income With Coaching Products

Are you making money with life coaching?  If so, how would you like to make even more money by adding some coaching products to your offerings?  You can do this by creating your own products, or do what a lot of coaches do . . . buy and edit some PLR products!

PLR stands for “Private Label Rights,” and it’s a way to offer more information in the form of E-Books and online courses without actually having to do all the work, i.e., coming up with best-selling ideas, writing, editing, making videos, creating covers, and all the other tasks that make you an expert in your field.

The following video provides one source of PLR material.  While I recommend you start this way, please don’t just take the material and publish as-is.  You should take time to add your own content to the material, provide unique insights, and publish and market in your own unique style.  this will take work, but not nearly as much work as starting from scratch.

So ready to create products?  Here’s one way to get started:


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What Is A “Coaching Kahuna”?

coaching kahunaI must admit, when I first hear the term Coaching Kahuna I had visions of muscle beach and the waves and beaches of southern California.  But I soon learned this is not even close.

CKO, or “Coaching Kahuna Overview” is a course that shows life coaches what is possible in both coaching methods and business and marketing practices.  Dr. Michael Craig teams up with Dr. Ron Owens and a few marketing guys to present an overview of

  1. Dr. Ron’s Life coach Certification program,
  2. Marketing for Coaches, and
  3. Advanced Coaching methods that involve mostly learning about The Logical Soul® and related topics.

While the overview course will not a) get you certified or b) allow you to learn the Logical Soul® or marketing in much depth, the price of 17 bucks is reasonable enough to where it doesn’t matter all that much.  You know you’re going to have to buy the online training or workshops.  But this “tease” still gives you a fair amount of information that you can put to use right away.

The marketing videos, for example, provide a good overview of what a product funnel is, and how it relates to life coaching.  Also, David Wright is great at demonstrating how a simple YouTube video can almost double your coaching leads almost overnight and how you can start creating coaching “products” that will sell you before you even get a client.

Overall, I was satisfied with the overview, and look forward to taking the online classes.  Maybe I can get a journalist discount…?

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New Coaching Tool Can Be Transformative

According to some people, life coaching can not only help clients reach their goals, it can also transform lives.  One technique in particular seems to have all the ingredients for a transformation tool that can be used by life coaches to help clients get beyond self-sabotage.  Check it out: 

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How Many Coaching Products Can You Create?

life coach trainingIf you are a coach or consultant, create your own coaching products!  Most product creation can be done quickly, is easy to do,  and will bring you an amazing return for the time spent.

I recently came across FIFTEEN (15) ways to expand your coaching practice through the art and science of creating products.  The author tells you how to launch a product, and the best types of coaching products to promote.

Here is part of the article I found and reprinted from

Although September is a great time to launch, but you can create these ANY time! So, assuming you have a target market in mind (a specific group of people who are most likely to buy from you), here are 15 different types of coaching products and offerings:

  1. A new 5/7/10 Step Coaching Programme – with a special offer attached!
  2. A Workbook
  3. A Training Programme
  4. A Teleseminar Series
  5. A Retreat (could be an evening, one-day, weekend or week-long)
  6. Have a Stand at a Trade Show (where your Target Market will be)
  7. A Special Report or Booklet to give away free on your website
  8. Start your Newsletter
  9. Create and launch a Facebook, Linked In or Google+ Page for your business
  10. A Workshop or Bootcamp
  11. A Webinar (can be a video or a simple ‘slide’ based webinar)
  12. A Keynote Speech
  13. An Audio Program
  14. An eBook
  15. A Group Coaching Programme

For each of the coaching products and offerings above, be SPECIFIC with the problem you’re solving or the need you’re addressing and it will be easier to market and promote your offering.



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A Word On Coaching Products

coaching productWhat IS a “coaching product” anyway? Is it cute like a kitten?  Or functional, like a blow dryer?

This site is all about finding the best and most effective coaching products, courses, and resources out there, but what does the term “product” have to do with any of this?

A “coaching product” – at least the way we define it here – is anything that helps you be a better coach.  It could be a training course, certification course, day-timer planning book or iPhone.

It could also be a video studio for making training videos yourself. Or a bigger, faster computer or pad.  Or a website that attracts the names and contact information of prospective clients that then sells them to you for a subscription or one-time price.

A coaching product can be any of these things and more.  It could be – yes – even a kitten!


Yes.  Kittens are useful in coaching.  You didn’t know that?  Now, maybe kittens are not really necessary when talking to CEOs about improving their sales force . . . unless they work for a veterinarian or pet shop.  But kittens may be useful “products” when working with those clients who may need to get in touch  with their softer side.

No matter what your field of coaching, you need to decide what tools you need for your own approach, not someone else’s.  While big-time coach Christian Mickelsen charges huge fees – and even brags about it – that may not be the best “product” or “tool” for your coaching kit . . . especially if you’re starting out.

A useful “product” for starting out would be a mindset that money is a means of exchange for something of value . . . and that your coaching is valuable.  Charge what you like, but always keep an eye on your own value as a coach.

You are good at what you do.  You also need the right products to help you do it.

We’re here to help.  :-)

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Is Life Coach Training for Professionals?

Life Coach Training

life coach trainingIs training or certification as a life coach good for professionals, such as doctors, dentists, chiropractors, or psychologists?  Would this add to the effectiveness of these disciplines?  Would it add to the quality of life of both practitioners and patients?

The short answer to all of the above is yes.

Life coaching – by the very definition of the term – is all about life itself.  Life coaching is all about listening, finding out where the client wants to go, or what the client wants to achieve, then providing feedback and support to help them get or achieve their stated goal or goals.


A professional, on the other hand, is concerned with finding out the source of pain or discomfort through diagnosis and treatment, then setting the “goal” of resolving this pain/discomfort.  Normally there is little leeway here; either the professional solves and cures the problem, or he or she doesn’t and the patient goes elsewhere.  It’s that simple, right?

Well, maybe.

There are various stages of “cure” that a doctor, dentist, chiropractor or psychologist may often miss . . . and that is the underlying – and often subconscious – motivation that drives the patient.

Motivation: A Major Factor

Does the patient, for example really want to get rid of his shoulder pain?  Or is it a message from the body that he is “carrying the weight of the world on his shoulders” and should simply stop!?  What would be the actual “goal” of treatment for this person?

Obviously, it may take more than simply talking to the person to alleviate the pain.  But sometimes simple actions can bring about miracles.  So what’s the answer?  And how can a professional use the “talk therapy” inherent in life coaching to assist his or her patient to realize the real goal of treatment?

Here are a few suggestions:

Medical doctors ideally treat the causes and symptoms of a disease or infirmity using drugs, surgery, or perhaps some alternatives to these.  Life coach training can add to the medical doctor’s arsenal of methods to care for patients.  By simply digging a bit further to discover what is lacking to create this shoulder pain – while adding palliative treatment modalities, e.g., pain pills or TNS treatments, the doctor can add tremendous value to his or her patient and bring about lasting results.

Chiropractors are more directly involved in helping folks with neck, back and shoulder pain.  However, even with all his tools, a chiropractor can miss the underlying motivation, and will risk becoming – like the medical doctor – simply an aspirin for the patient’s pain instead of a means for the patient to discover the underlying mental/emotional cause, based on an unfulfilled life.

Psychologists are in the best position to help his or her patients understand underlying motivations.  But even these professionals often fail to reach the underlying causes because the subconscious mind shuts down to avoid re-living painful memories.  Getting Access to the hidden decisions that continue to hold the memories is the key to their resolution.  Life coaching can help – not as a treatment modality – but as a “forward thinking” way of allowing the patient to come out of his or her malaise and create a new life!

Dentists can also add richly to their patients’ experiences by adding life coaching to their repertoire.  The patient, after all, is a captive audience while in the chair . . . the only problem is that they can seldom TALK while being worked on!  The dentist, therefore, can use life coaching approaches during the pre- or post-treatment interviews.

To Summarize:  Life coach training is an excellent add-on modality for all professionals.  With a weekend’s worth of training, a doctor, chiropractor or therapist can add immense value to their patient’s lives, both current and future.

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Do Life Coaches Have To Be Certified?

Must Life Coaches Be Certified?

I have found that life coaching is a unique profession in many ways . . . not the least of which is quite ambivalent about whether or not certification is a good idea.  Chances are, if you hear someone say you must be certified, they are either secretly (?) trying to sell you a certification program, or they don’t know what they’re talking about…

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Is Free Sessions That Sell Worth The Money?

free sessions that sell review

Christian Mickelsen’s course – as of this writing – is not available, but you can sign up for Free Sessions That Sell to get in on his next offering . . .

But, to answer your question ‘is it worth it’ . . . It depends.  Yeah, I know, that sounds like a cop-out.  but it really does depend on

  1. how serious you are about becoming a professional life coach, and
  2. how well are you selling your coaching services now.

If you are only a part-time life coach with limited funds, shelling out $2,000 for this training would not be a wise investment.  If you are still only part-time, but committed, or full-time and see this as your life purpose . . . AND you have the funds, then go for it.

Here is a review by one happy customer that kind of sums up the experience of most of the course participants:

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Review of Coach and Consultant Training and Products

life coach trainingLife coaches and business consultants have many places to go for advice, resources and training.  But if you are a Life Coach, how do you evaluate whether or not a training, product or advice is sound?  Who do you turn to?

I had this problem.  I looked around for years for the best advice, training, and products I could find.  What I found, however, is that Life Coaching is NOT a licensed profession, and that anyone can hang out a shingle and call himself or herself a “life coach.”

ifc-logoBusiness coaches are generally more regulated, and can join many organizations, such as the International Coaching Federation (ICF) to get excellent training and certification.  Besides training and certification, the IFC also offers regular events, a member directory, and act as a clearing house for referrals to organizations and businesses needing a consultant.


Life coach certification and training, however, is not so cut and dried.  There are no state or federal requirements for life coaches, and none are expected to arise in the near future.  Consequently, life coaching as a profession is still “the wild west” and life coaches are essentially cowboys!  Ye Ha!

While on the surface, this loose certification requirement may seem like a bad thing, it is also has its great qualities.  I can, for instance, go and get my life coach certification online instead of having to sit through some boring year-long course of instruction.  But I can also sit through that year-long (or sometimes even FOUR years-long) of courses if I REALLY wanted to feel good about myself!

But I wouldn’t.  But maybe you would.

If long courses are for you, more power to you.  I have found, however, that I do best when I simply get a basic certification, then go out and learn all the greatest coaching and transformation techniques that I can find.

Before deciding on a coaching school, course, or certification training, the questions you must ask yourself are these:

  1. How much natural talent do I have in listening and coaching?
  2. What is my learning style?  And
  3. What do my clients or prospective clients need in order to hire me as a coach or consultant?

life coach trainingNatural Talent.  You either have and interest in helping people or your don’t.  “Talent” is something you develop because you WANT to help people . . . not something you are born with.  Talent here is all about the WHY, not the “what.”   If, for example, you have NO interest in people at all and prefer working with things, then get a cat and stick to your code writing and mystery novels.

Learning Style.  Do you pick up things quickly?  do you see and hear something once, then have it down?  Lucky you; you can do anything you want.  If, however, you are like me and love to have a lot of hands-on experience before you get it, then you fit into the average range of human learning skills.  Besides speed, there are also WAYS we learn, such as visually, through hearing, or by touch.  Visual, auditory, and kinesthetic are the main learning modes, and there are even subsets and combinations of these!  The main thing is to know your own speed and method of learning, and choose a training style that matches your comfort and effectiveness.

Client Needs.  Do you REALLY know what your clients or prospective clients want?  Or are you just guessing?  Without survey or buying data you are just guessing.  Also, your client needs may depend on the TYPE of coaching or consulting you plan to do.  Want to be a business consultant for a major corporation?  Then you may want to be certified by an ICF Trainer or course and be able to present this diploma when requested.  On the other hand, if you want to coach stay-at-home moms on how to get their children to behave, you may never get asked about your certification.  What do YOUR clients need and expect?

So what’s your choice:  life coach certification?  Or ICF Business Certification?  Answer the three questions, then decide.




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